This time, Kojiya Sanzaemon has formed a partnership with the Spanish luxury brand LOEWE (※) , and Kojiya Sanzaemon's amazake will be offered as "Yokikana Tea" at the LOEWE Spirited Away Pop-up Store in Harajuku.
The event was held for a limited time from January 7th (Fri) to 16th (Sun) 2022 at Annon Harajuku in Tokyo to commemorate the release of the limited edition "Spirited Away" collection, the second collaboration between LOEWE and Studio Ghibli.
At the venue, a drink jointly developed by PELLS*, Kojiya Sanzaemon, Ito En and the like was served as "Yokikana Tea," which was inspired by the worldview of the work, and Kojiya Sanzaemon served visitors "Kojiya Sanzaemon's Amazake Junmai" in cups with limited edition sleeves featuring characters.
(Omitted)
The pop-up shop will be a space that allows you to feel the worldview of the movie. The façade will depict Haku dancing in the blue sky, and the interior will incorporate elements such as "Aburaya" and the red bridge in front of it, paper figures, and the "Seaside Railway." At night, the shop will be decorated with LOEWE-shaped lanterns, and the music played will change depending on the time of day. A photo spot based on the scene in the movie where Chihiro and No-Face ride the "Seaside Railway" will feature straps made of leather from the brand.
In the venue, the drink "Yokikana Tea" (Japanese tea, sweet sake, etc.), jointly developed by Itoen, Kojiya Sanzaemon, and Daikanyama cafe "PELLS", will be served with a sleeve featuring characters from the series. (Omitted)
Quoted from Yahoo! News (December 28, 2021 (Tuesday))
(Jump to the LOEWE website)
LOEWE: One of the world's leading luxury brands, founded in Madrid, Spain in 1846.
Since its founding as a small leather goods workshop, (omitted) it has consistently placed emphasis on craftsmanship, and has created new leather products by fusing the unparalleled craftsmanship of leather crafts with the finest materials and contemporary design. Every day, the craftsmen working in the Madrid atelier combine Loewe's long-cultivated craft knowledge with new technologies and creative ideas to elevate it into modern products.
PELLS: A hub spot that opened in Daikanyama in 2013 with a hair salon and coffee bar. In June 2018, a coffee stand specializing in espresso was opened. We offer a variety of coffees, from classics to original creations, that you can enjoy every day.